Diamonds have always fascinated mankind. In the recent times it has been seen that diamonds are again fast becoming a fashion statement. The trend for the diamond jewelers has grown in the recent times as a result of the promotions related to the diamonds. It is a precious possession and an ornament to flaunt. Others will surely be impressed.
Diamonds though are not within the reach of all. It is a rare and precious metal mostly found in South Africa. Its rarity makes it expensive. Recently the market for the diamond jewerllery has grown as a result of the increasing middle class with money at their disposal.
However the best quality is still not within the reach of the middle class. Also there is an effort from the manufacturers to make the jewellery within the reach of the middle class. For that they have lowered the technical quality of the diamond but the ornaments are nevertheless very attractive.
Thus they have been able to attract new customers to the diamond jewellery. There is a special aura about diamond jewellery and it is not only an attractive piece of metal on your body but is also something which you will love to flaunt.
The diamonds have a large classification. The price of the diamonds is mostly on the basis of the rarity of the metal. Diamonds are found in all rainbow colors but some of the diamonds like green are very expensive as they are very rare.
As a result of the recent marketing efforts of the manufacturers, the diamond jewellery is becoming a part of daily fashion. Earlier people just stored it in the lockers considering it to be too precious to be worn every day.
People love to wear diamonds. Diamonds can be worn in combination with other gem stones. There is a wide variety in the types of the jewellery available in the market. The older people may like the heavier types but the younger generation prefers to wear the lighter and trendier types.
Diamonds today are becoming popular amongst a large section of people. They are fast becoming the fashion statements.